Brand protection & anti-counterfeit (ENG)

What can you expect from this webinar?

Here’s what you can expect to gain from this webinar:

• Expert insights: A deep dive into effective strategies to protect your brand and intellectual property.
• Proactive approaches: Practical tools to detect and address counterfeit threats before they impact your business.
• Actionable solutions: Tailored advice to help you navigate brand protection in today’s global market.

For whom is this webinar?

This webinar is tailored for businesses of all sizes, from SMEs to large enterprises, seeking to safeguard their trademarks and brand assets.

It’s an ideal opportunity for all companies and contacts already holding trademark rights to deepen their knowledge and enhance their protection strategies.

But this session is also perfect for:

• Legal heads and IP professionals: General Counsel, IP Managers, IP Directors
  Gain insights into the impact of counterfeiting on legal obligations and compliance while discovering cost-effective ways to enforce trademarks and navigate IP regulations seamlessly.
• Marketing leaders: Marketing Managers, CMOs, Marketing Directors
  Discover the marketing risks of counterfeit goods, their impact on consumer perception and trust, and how to build campaigns that effectively counteract brand damage.
• Executive decisionmakers: CFOs, CEOs
  Learn how counterfeiting impacts bottom-line performance, how to measure the ROI of anti-counterfeit initiatives, and the importance of protecting long-term brand equity to maintain shareholder confidence.