Eleonore specializes in the protection, defense and enhancement of intellectual property rights, particularly in trademarks, designs, copyright and domain names, especially on consumer goods.
27 June, 2024
Non-Conventional Trademark – Part 4 – Tactile trademarks: When Touch Becomes a Brand
In an increasingly competitive commercial environment, where differentiation has become essential, it is crucial for businesses to stand out. Since the removal of the requirement for graphic representation, beyond traditional trademarks such as verbal signs or logos, unconventional marks are gaining ground. This is particularly the case with tactile marks, which, despite their growing...