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40th Marques Annual Conference
Gevers is proud to participate in the 40th MARQUES Annual Conference, taking place 22–25 September 2026 at the EPIC SANA Lisboa Hotel in Lisbon, Portugal. Organised by MARQUES – The European Association of Brand Owners – this leading annual conference brings together trademark professionals, brand owners, in-house counsel and intellectual property experts from around the world to discuss the latest developments shaping trademark law and brand protection.
This year’s conference theme, “The Exciting Evolution of Trademarks”, explores how trademarks continue to evolve as businesses develop new ways of using brands and other intellectual property assets to build trust, create value and strengthen their competitive position in an increasingly dynamic global marketplace.
For more than 125 years, Gevers has helped businesses protect, manage and maximise the value of their intellectual property portfolios.
Our participation in the MARQUES Annual Conference 2026 reflects our commitment to staying at the forefront of European and international trademark developments, sharing expertise with the global IP community and supporting our clients in an ever-evolving legal and commercial environment.
The 2026 conference features an extensive programme including:
- Plenary sessions on the evolving role of trademarks and brand protection.
- Discussions on the fine line between fame and genericism.
- Innovative strategies to unlock the value of intellectual property.
- The impact of regulation on brand protection.
- The relationship between geographical indications, trademarks and international trade.
- The Digital Product Passport and its implications for brand owners.
- Updates from the EUIPO and the latest CJEU and EU General Court case law.
- Interactive workshops covering topics such as:
- anti-counterfeiting at trade fairs;
- unconventional trademarks;
- artificial intelligence;
- domain name arbitration;
- developments in EU design law.
Will you be attending the MARQUES 40th Annual Conference?
We would be delighted to meet you in Lisbon to discuss trademarks, brand strategy, designs and broader intellectual property matters.
Join us in Lisbon to exchange insights, deepen your expertise, and connect with the international IP community.
Where? Lisbon, Portugal
When? 22 – 25 September 2026
