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12 December, 2023
Non-Conventional Trademarks – Part 2 – Trademarks that stimulate the senses
Trademark protection is invaluable within corporate intellectual property protection. First, there is a strong patrimonial value associated with trademark protection. Second, a trademark is the consumer’s point of reference within a vast and rapidly growing innovative and competitive world. A trademark offers recognizability and creates trust. It ensures that a consumer knowingly chooses a...