{"id":4259,"date":"2022-04-15T08:22:52","date_gmt":"2022-04-15T08:22:52","guid":{"rendered":"http:\/\/gevers.test\/blog\/what-is-a-trademark\/"},"modified":"2026-04-21T12:51:19","modified_gmt":"2026-04-21T12:51:19","slug":"wat-is-een-merk","status":"publish","type":"post","link":"https:\/\/gevers.eu\/nl\/blog\/wat-is-een-merk\/","title":{"rendered":"Wat is een merk?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Een <a href=\"https:\/\/gevers.eu\/nl\/expertise\/merken\/\">merk<\/a> is een intellectueel eigendomsrecht op een teken dat jouw producten en diensten onderscheidt van die van je concurrenten.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Een merk kan zijn:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>een woord, een embleem of een logo&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>een driedimensionale vorm&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>een (combinatie van) kleur(en)&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>een geluid (jingle), een positie, een beweging, enzovoort&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Een merk moet worden geregistreerd om bescherming te claimen, die, mits het merk in gebruik is en tijdig wordt verlengd (meestal elke 10 jaar), in principe eindeloos kan zijn.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dit is hoe wij jou ondersteunen:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analyseren van marketingmaterialen en bedrijfsidentiteit&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Advies over registratiemogelijkheden&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Assistentie bij het opstellen van lange en korte lijsten van merken&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Verdedigen van jouw merk bij bureaus&nbsp;<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Een merk is een intellectueel eigendomsrecht op een teken dat jouw producten en diensten onderscheidt van die van je concurrenten.\u00a0 Een merk kan zijn:&nbsp; Een merk moet worden geregistreerd om bescherming te claimen, die, mits het merk in gebruik is en tijdig wordt verlengd (meestal elke 10 jaar), in principe eindeloos kan zijn.&nbsp; Dit is [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3555,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","sync_status":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","castos_file_data":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","_ayudawp_aiss_exclude":false,"_ayudawp_aiss_exclude_summary":false,"_ayudawp_aiss_summary":"","_ayudawp_aiss_summary_provider":"","_ayudawp_aiss_summary_hash":"","footnotes":""},"categories":[88],"tags":[],"expertises":[111],"class_list":["post-4259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expertengids","expertises-trademarks-nl"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.7) - 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