{"id":9263,"date":"2026-08-10T10:04:00","date_gmt":"2026-08-10T10:04:00","guid":{"rendered":"https:\/\/gevers.eu\/?p=9263"},"modified":"2026-08-14T13:57:34","modified_gmt":"2026-08-14T13:57:34","slug":"40eme-conference-annuelle-de-marques","status":"publish","type":"post","link":"https:\/\/gevers.eu\/fr\/blog\/40eme-conference-annuelle-de-marques\/","title":{"rendered":"40\u00e8me Conf\u00e9rence Annuelle de Marques"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Gevers est fier de participer \u00e0 la <strong>40e conf\u00e9rence annuelle de MARQUES<\/strong>, qui se tiendra du <strong>22 au 25 septembre 2026<\/strong> \u00e0 l\u2019<strong>h\u00f4tel EPIC SANA Lisboa<\/strong> \u00e0 <strong>Lisbonne, au Portugal<\/strong>. Organis\u00e9e par MARQUES \u2013 l\u2019Association europ\u00e9enne des titulaires de marques \u2013, cette conf\u00e9rence annuelle de premier plan rassemble des professionnels des marques, des titulaires de marques, des juristes d\u2019entreprise et des experts en propri\u00e9t\u00e9 intellectuelle du monde entier afin de d\u00e9battre des derni\u00e8res \u00e9volutions qui fa\u00e7onnent le droit des marques et la protection des marques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le th\u00e8me de la conf\u00e9rence de cette ann\u00e9e, <strong>\u00ab L\u2019\u00e9volution passionnante des marques \u00bb<\/strong>, explore la mani\u00e8re dont les marques continuent d\u2019\u00e9voluer \u00e0 mesure que les entreprises d\u00e9veloppent de nouvelles fa\u00e7ons d\u2019utiliser leurs marques et autres actifs de propri\u00e9t\u00e9 intellectuelle pour instaurer la confiance, cr\u00e9er de la valeur et renforcer leur position concurrentielle sur un march\u00e9 mondial de plus en plus dynamique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depuis plus de <strong>125 ans<\/strong>, Gevers aide les entreprises \u00e0 prot\u00e9ger, g\u00e9rer et maximiser la valeur de leurs portefeuilles de propri\u00e9t\u00e9 intellectuelle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Notre participation \u00e0 la <strong>Conf\u00e9rence annuelle MARQUES 2026<\/strong> t\u00e9moigne de notre engagement \u00e0 rester \u00e0 la pointe des \u00e9volutions europ\u00e9ennes et internationales en mati\u00e8re de marques, \u00e0 partager notre expertise avec la communaut\u00e9 mondiale de la propri\u00e9t\u00e9 intellectuelle et \u00e0 accompagner nos clients dans un environnement juridique et commercial en constante \u00e9volution.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La conf\u00e9rence 2026 propose un programme complet comprenant notamment :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Des s\u00e9ances pl\u00e9ni\u00e8res sur l\u2019\u00e9volution du r\u00f4le des marques et de la protection des marques.<\/li>\n\n\n\n<li>Des d\u00e9bats sur la fronti\u00e8re t\u00e9nue entre <strong>la notori\u00e9t\u00e9 et la banalisation<\/strong>.<\/li>\n\n\n\n<li>Des strat\u00e9gies innovantes pour valoriser la propri\u00e9t\u00e9 intellectuelle.<\/li>\n\n\n\n<li>L\u2019impact de la r\u00e9glementation sur la protection des marques.<\/li>\n\n\n\n<li>La relation entre <strong>les indications g\u00e9ographiques, les marques et le commerce international<\/strong>.<\/li>\n\n\n\n<li>Le <strong>passeport num\u00e9rique des produits<\/strong> et ses implications pour les propri\u00e9taires de marques.<\/li>\n\n\n\n<li>Les derni\u00e8res actualit\u00e9s de l\u2019<strong>EUIPO<\/strong> et la jurisprudence la plus r\u00e9cente de la <strong>CJUE<\/strong> et du <strong>Tribunal de l\u2019Union europ\u00e9enne<\/strong>.<\/li>\n\n\n\n<li>Des ateliers interactifs abordant des th\u00e8mes tels que :\n<ul class=\"wp-block-list\">\n<li>la lutte contre la contrefa\u00e7on lors des salons professionnels ;<\/li>\n\n\n\n<li>les marques non conventionnelles ;<\/li>\n\n\n\n<li>l\u2019intelligence artificielle ;<\/li>\n\n\n\n<li>l\u2019arbitrage en mati\u00e8re de noms de domaine ;<\/li>\n\n\n\n<li>les \u00e9volutions du droit europ\u00e9en des dessins et mod\u00e8les.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Participerez-vous \u00e0 la <strong>40e conf\u00e9rence annuelle MARQUES<\/strong> ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous serions ravis de vous rencontrer \u00e0 Lisbonne pour discuter des marques, de la strat\u00e9gie de marque, des dessins et mod\u00e8les et, plus largement, des questions de propri\u00e9t\u00e9 intellectuelle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/gevers.eu\/fr\/contact-gevers\/\"><strong><u>Rejoignez-nous<\/u><\/strong><\/a> \u00e0 Lisbonne pour \u00e9changer des points de vue, approfondir votre expertise et nouer des liens avec la communaut\u00e9 internationale de la propri\u00e9t\u00e9 intellectuelle.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.marques.org\/events\/2026lisbon\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00c0 propos de l&#8217;\u00e9venement<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>O\u00f9?<\/strong> Lisbon, Portugal<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Quand?<\/strong> 22 \u2013 25 septembre 2026<\/p>\n\n\n\n\n    <article class=\"egh-block-post\">\n                <a href=\"https:\/\/gevers.eu\/fr\/expert\/emilie-artuphel-conseil-pi\/\">                    <figure class=\"egh-block-post-thumbnail\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1691\" src=\"https:\/\/gevers.eu\/wp-content\/uploads\/2024\/04\/Artuphel-Z628311-Copie-1600x1691.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/gevers.eu\/wp-content\/uploads\/2024\/04\/Artuphel-Z628311-Copie-1600x1691.jpg 1600w, https:\/\/gevers.eu\/wp-content\/uploads\/2024\/04\/Artuphel-Z628311-Copie-400x423.jpg 400w, https:\/\/gevers.eu\/wp-content\/uploads\/2024\/04\/Artuphel-Z628311-Copie-200x211.jpg 200w, https:\/\/gevers.eu\/wp-content\/uploads\/2024\/04\/Artuphel-Z628311-Copie-800x846.jpg 800w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>            <\/figure>\n        \n        <div class=\"egh-block-post-content\">\n                            <h4 class=\"egh-block-post-title\">Emilie Artuphel<\/h4>\n            \n            \n                            <div class=\"egh-block-post-button\">More about this expert<\/div>\n                    <\/div>\n\n        <\/a>    <\/article>\n\n\n\n\n    <article class=\"egh-block-post\">\n                <a href=\"https:\/\/gevers.eu\/fr\/expert\/charlotte-cosyns\/\">                    <figure class=\"egh-block-post-thumbnail\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1600\" src=\"https:\/\/gevers.eu\/wp-content\/uploads\/2024\/04\/Charlotte-Cosyns-1600x1600.jpg\" class=\"attachment-large size-large\" alt=\"Charlotte Cosyns\" srcset=\"https:\/\/gevers.eu\/wp-content\/uploads\/2024\/04\/Charlotte-Cosyns-1600x1600.jpg 1600w, https:\/\/gevers.eu\/wp-content\/uploads\/2024\/04\/Charlotte-Cosyns-400x400.jpg 400w, https:\/\/gevers.eu\/wp-content\/uploads\/2024\/04\/Charlotte-Cosyns-200x200.jpg 200w, https:\/\/gevers.eu\/wp-content\/uploads\/2024\/04\/Charlotte-Cosyns-800x800.jpg 800w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>            <\/figure>\n        \n        <div class=\"egh-block-post-content\">\n                            <h4 class=\"egh-block-post-title\">Charlotte Cosyns<\/h4>\n            \n            \n                            <div class=\"egh-block-post-button\">More about this expert<\/div>\n                    <\/div>\n\n        <\/a>    <\/article>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gevers est fier de participer \u00e0 la 40e conf\u00e9rence annuelle de MARQUES, qui se tiendra du 22 au 25 septembre 2026 \u00e0 l\u2019h\u00f4tel EPIC SANA Lisboa \u00e0 Lisbonne, au Portugal. Organis\u00e9e par MARQUES \u2013 l\u2019Association europ\u00e9enne des titulaires de marques \u2013, cette conf\u00e9rence annuelle de premier plan rassemble des professionnels des marques, des titulaires de [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":13820,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","sync_status":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","castos_file_data":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","_ayudawp_aiss_exclude":false,"_ayudawp_aiss_exclude_summary":false,"_ayudawp_aiss_summary":"Organis\u00e9e par MARQUES \u2013 l\u2019Association europ\u00e9enne des titulaires de marques \u2013, cette conf\u00e9rence annuelle de premier plan rassemble des professionnels des marques, des titulaires de marques, des juristes d\u2019entreprise et des experts en propri\u00e9t\u00e9 intellectuelle du monde entier afin de d\u00e9battre des derni\u00e8res \u00e9volutions qui fa\u00e7onnent le droit des marques et la protection des marques. Le th\u00e8me de la conf\u00e9rence de cette ann\u00e9e, \u00ab L\u2019\u00e9volution passionnante des marques \u00bb, explore la mani\u00e8re dont les marques continuent d\u2019\u00e9voluer \u00e0 mesure que les entreprises d\u00e9veloppent de nouvelles fa\u00e7ons d\u2019utiliser leurs marques et autres actifs de propri\u00e9t\u00e9 intellectuelle pour instaurer la confiance, cr\u00e9er de la valeur et renforcer leur position concurrentielle sur un march\u00e9 mondial de plus en plus dynamique. Notre participation \u00e0 la Conf\u00e9rence annuelle MARQUES 2026 t\u00e9moigne de notre engagement \u00e0 rester \u00e0 la pointe des \u00e9volutions europ\u00e9ennes et internationales en mati\u00e8re de marques, \u00e0 partager notre expertise avec la communaut\u00e9 mondiale de la propri\u00e9t\u00e9 intellectuelle et \u00e0 accompagner nos clients dans un environnement juridique et commercial en constante \u00e9volution.","_ayudawp_aiss_summary_provider":"extractive","_ayudawp_aiss_summary_hash":"195554941809fefa8fd1af68a9452da0e14bc1c7","footnotes":""},"categories":[211],"tags":[],"expertises":[157],"class_list":["post-9263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events-fr","expertises-marques"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>40\u00e8me Conf\u00e9rence Annuelle des Marques | 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