{"id":4334,"date":"2022-04-15T08:22:52","date_gmt":"2022-04-15T08:22:52","guid":{"rendered":"http:\/\/gevers.eu\/blog\/what-is-a-trademark\/"},"modified":"2026-03-13T13:28:07","modified_gmt":"2026-03-13T13:28:07","slug":"what-is-a-trademark","status":"publish","type":"post","link":"https:\/\/gevers.eu\/fr\/blog\/what-is-a-trademark\/","title":{"rendered":"Qu&#8217;est-ce qu&#8217;une marque ?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Une marque est un droit de propri\u00e9t\u00e9 intellectuelle sur un signe qui distingue vos produits et services de ceux de vos concurrents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela peut \u00eatre :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un mot, un embl\u00e8me ou un logo<\/li>\n\n\n\n<li>Une forme tridimensionnelle<\/li>\n\n\n\n<li>Une (combinaison de) couleurs<\/li>\n\n\n\n<li>Un son (jingle), une position, un mouvement, etc.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pour revendiquer une protection, une marque doit \u00eatre enregistr\u00e9e. La protection peut \u00eatre ind\u00e9finie, tant que la marque est utilis\u00e9e et que l&#8217;enregistrement est renouvel\u00e9, g\u00e9n\u00e9ralement tous les 10 ans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici comment nous vous aidons :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analyser les supports marketing et l&#8217;identit\u00e9 de marque<\/li>\n\n\n\n<li>Conseiller sur la possibilit\u00e9 d&#8217;enregistrement<\/li>\n\n\n\n<li>Aider \u00e0 la r\u00e9daction de listes longues et courtes<\/li>\n\n\n\n<li>D\u00e9fendre votre marque devant les offices<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Une marque est un droit de propri\u00e9t\u00e9 intellectuelle sur un signe qui distingue vos produits et services de ceux de vos concurrents. Cela peut \u00eatre : Pour revendiquer une protection, une marque doit \u00eatre enregistr\u00e9e. La protection peut \u00eatre ind\u00e9finie, tant que la marque est utilis\u00e9e et que l&#8217;enregistrement est renouvel\u00e9, g\u00e9n\u00e9ralement tous les 10 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3556,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","sync_status":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","castos_file_data":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","_ayudawp_aiss_exclude":false,"_ayudawp_aiss_exclude_summary":false,"_ayudawp_aiss_summary":"","_ayudawp_aiss_summary_provider":"","_ayudawp_aiss_summary_hash":"","footnotes":""},"categories":[212],"tags":[],"expertises":[157],"class_list":["post-4334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guide-des-experts","expertises-marques"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Qu\u2019est-ce qu\u2019une marque ? | Gevers<\/title>\n<meta name=\"description\" content=\"Marque : d\u00e9finition, d\u00e9p\u00f4t et protection de votre identit\u00e9 commerciale. 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